Let’s work through a fake study
and think through some of the issues in the research methods. Let’s say we want
to look at car shopping decisions and the relationship with self-efficacy
(self-confidence). The plan is to do a mixed method study, we’ll use a standardized,
brief self-efficacy survey and briefly interview the customer (What was your
decision at the dealership regarding buying a car? What led you to make the
decision that you did?). We decide that we want to use a local Nissan
dealership, so first we approach the general manager, John Smith, and see if
there is some way to make this work. John is open to the dealership
participating but does not want us to interfere with customers in their
decision making process. We initially discuss having everyone that speaks with
a salesperson complete the 5 question survey. A brief consent form will be
included and ask whether a researcher can contact them by phone and asks for
their name and phone number. We will then call each customer that agrees and
ask our questions.
What
are issues we need to consider? First we need a letter from John Smith stating
everything that his people will and won’t do, and any information that the
dealership will be provide to us (so let’s wait on getting the letter until we
have finalized the details). Second, we want to make it very clear that the
researchers are not affiliated in any way with the dealership, that the person
is not required to participate, and no one will treat them differently
regardless of their choice in participating. One issue the IRB is going to have
is with the salesperson giving out the survey, which gives the appearance of
the dealership sponsoring the study. Is there a way around this? Perhaps at the
end of the salesperson interaction he or she could give them a flyer with a
link to an online survey (and the consent form) on survey monkey? As a
researcher we need to consider that this is going to lower our participant
rate, but will make it more acceptable to the IRB. We will probably have to
continue the study longer and will need to mention this issue in the limitation
section of the paper.
Let’s
consider our study’s inclusion criteria. People may participate if they are 18
years and older and if they are able to read English, which is the language of
the survey. We should ask their age at the beginning of the survey. The
exclusion criteria are being under 18 and unable to read English.
What
other demographics might be a factor in purchasing a car? Perhaps marital
status, having children, sharing decision making, employment, income per year?
We would want to check the literature, make a decision, and add these into the
survey. How will we determine who is interviewed? We will need to preset a rule
for this. It could be the first 10 people who agree to be interviewed or if we
think marital status is important we could say the first 5 with a partner/
spouse and the first 5 single/ divorced people who volunteer will be selected.
The important thing is to select the criteria in advance and stick to it.
Here
is our current method:
- Get permission letter from John Smith
- Prepare flyer for salespeople with a link in survey monkey
- Prepare survey monkey with a consent form, the survey, and ask if person can be contacted for an interview, and have them give their email or phone number.
- Have a brief meeting with salespeople explaining the study and that we would like them to give a flyer to every customer, whether they buy a car or not.
- Wait to see if we get participants
- Contact those willing to be interviewed
- Call for interviews, record interviews
- Transcribe interviews
- Analyze qualitative data, developing coding
- Download survey data from survey monkey
- Analyze survey results compared to coding
- Send results to participants and dealership
After
a month, we only have three participants! We need to rethink our method, some
possible options: we could go to the dealership and hand out the flyer
personally as the person is leaving the dealership, sometimes the personal
contact will help. We could increase the number of dealerships, each will
require that we go through the first 4 steps listed above. Whatever, our final
decision we will need to complete a “Change of Procedure” form for the IRB
(available on their web site).
A
few final thoughts on the IRB process, you may need to go through several
revisions of your methods. Work through each of the IRB’s comments and think
them through. If you can’t figure out a solution, ask for a conference call with
the IRB and your chair and they will brainstorm with you. Again, always be
professional in your interactions, they are not trying to delay your progress.
They just want your study to be the best one possible that protects you and
your participants.
Next
time, we will have a birthday party! Do you have an issue or a question that
you would like me to discuss in a future post? Send me an email with your
ideas. leann.stadtlander@waldenu.edu
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